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Multi-location brands

Add stores and channels without losing consistency.

Dira gives growing restaurant brands one catalog, one set of store policies and one view of every location. Central teams set the rules once, and each store keeps the local control it needs.

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diraCatalog
ITEMIN-STOREUBER EATS
  • Classic burgerBurgers$6.79$7.59
  • Chicken sandwichChicken$7.29$8.09
  • Breakfast taco plateBreakfast$8.79$9.69
  • Large friesSides$3.29$3.69
  • Peach shakeShakes$4.49$4.99

Metro

38 STORES
Hours policy
06:00 to 23:00Inherited from brand
Channels
Uber EatsLiveDDGHTargeted next
Local overrides
  • S-0129 Deep EllumCloses 21:00 on Sundays
  • S-0217 Legacy WestBreakfast ends 10:30
Last published
LAST PUBLISHED · V42 · TUE 05:00 · METRO OWNER
Illustrative interface · sample data

The situation

Growth adds stores. It shouldn't add inconsistency.

Every store you open and every channel you add multiplies the places a menu, a price or an opening hour has to be right. Small central teams end up keeping the same information current in several portals, one location at a time.

Dira keeps one source for menus, pricing, hours and availability, organized by store groups. Central teams define the policy once. Stores inherit it and keep the local controls they need on a busy shift.

Built for
Restaurant brands adding locations, formats and delivery channels
Teams
Brand operations, digital, store and area managers, owners and finance
Marketplaces
Uber Eats integrated. DoorDash and Grubhub in development, targeted next.

What growth does to digital operations

The work grows with every store, even when the menu barely changes.

Every channel means more manual updates

Each marketplace has its own portal. The same change gets typed into each one, store by store, and someone has to check that it landed.

Prices and hours drift

A newer store runs last quarter's prices on one channel and current ones on another. Opening hours differ from what the brand intended.

Onboarding lives in a spreadsheet

Opening a store means a checklist, a handful of tickets and follow-up across teams before the first digital order arrives.

How Dira connects the workflow

A week in a growing brand: one price change, one new store, one busy lunch and a clear view of the network at the end of it.

  • diraCatalog
    Mon 08:30

    Classic burger

    Group price change · effective Tue 05:00

    STORE GROUPIN-STORE PRICE
    • Brand default64 storesInherited$6.49
    • Metro38 stores · changed from $6.49Group price$6.79
    • Travel plazas9 storesGroup price$6.99
    • New openings4 storesInherited$6.49

    Stores inherit from their group. Only the 38 Metro stores change.

    Schedule publish
    Illustrative interface · sample data

Open a store with the network already in place.

A new location joins a store group and inherits its menu, prices and hours on day one. Every check before the first live order has an owner and a record.

Inherit, then adjust
The store starts from its group's policy. Any local difference is an explicit, visible override.
Connect once
POS connector, marketplace store and tablet are validated against the same store identity.
Prove it end to end
A test order runs from marketplace to POS check before the store accepts real orders.
How Dira Command works
diraCommand

Cedar Park

S-0418 · METRO GROUP
READY TO GO LIVE4/6

Assigned to store group

Done
OWNER · BRAND OPERATIONS

Joined the Metro group. The store inherits menu v42, Metro prices and the hours policy without anyone retyping them.

EVIDENCE

  • Group: Metro
  • Menu v42 · 3 group prices
  • Hours 06:00 to 23:00
Illustrative interface · sample data

Central control, local hands

Central teams own the policy. Store teams run the shift. Everyone works from the same store record.

  • Brand operations

    Own menus, prices and hours by store group, and open new locations from one onboarding checklist.

    • Catalog
    • Command · Onboarding

  • Digital

    Keep channel menus accurate, schedule menu changes by group and confirm each publish with channel read-back.

    • Catalog
    • Connect

  • Store and area managers

    Run the shift: incoming orders, item availability, busy mode and channel pause for the stores they manage.

    • Dira Store
    • Command · store view

  • Owners and finance

    See orders and channel activity across every location, and match marketplace payouts to orders with Reconcile.

    • Command
    • Reconcile

The Dira products behind it

Questions growing brands ask

See every location in one view.

Tell us how many stores and channels you run today and where you are headed. We'll show you how Dira keeps them consistent.

Book a demoTalk to the team